The Kalshi vs Polymarket KOL Wars have begun
Prediction markets Polymarket and Kalshi are competing to recruit as many crypto influencers as possible, paying them to display affiliate badges on X in a PR battle that has been dubbed the “Kalshi vs Polymarket KOL Wars.” Both firms are paying undisclosed sums to various accounts, with followers ranging from the hundreds to the hundreds of thousands, to promote their markets to their respective audiences on X and display the affiliate badge. Crypto streamer Gainzy announced he was joining Polymarket last month, while @katexbt joined Kalshi this week. Another member of the Kalshi team noted last month, “ Deploying more Kalshi badges — steady lads ,” while some users have begged for the chance to represent Kalshi. The marketing push follows a recent dramatic drop in app downloads across both platforms and may well be an attempt to hook newcomers across the crypto community. Prediction market competition leads to poaching X user and crypto strea...
