Logan Paul’s energy drink faces regulatory scrutiny in US
Prime, the drink s brand co-founded by YouTube stars Logan Paul and KSI, is currently under fire in the US due to concerns surrounding the elevated levels of caffeine in its energy drink . US Senate majority leader Chuck Schumer has called upon the Food and Drug Administration (FDA) to launch an investigation into Prime Energy for allegedly targeting children with its marketing, despite containing nearly double the amount of caffeine found in a Red Bull. Although the energy drink carries a warning indicating it is not suitable for individuals under 18, Schumer argued that the packaging resembles Prime’s caffeine-free product, leading some parents to unknowingly purchase the high-caffeine beverage for their children. Prime, a brand in which Logan Paul and fellow YouTuber KSI each hold a 20% stake, gained substantial popularity after its launch in 2022. The brand’s online following led to fans queuing outside shops, despite the product’s significantly higher price...