VanEck Previews Ethereum Futures ETF with Quirky TV Ads Amid Anticipation of Early Launch
VanEck Previews Ethereum Futures ETF with Quirky TV Ads Amid Anticipation of Early Launch; Investment manager VanEck is revving up its marketing campaign for its forthcoming Ethereum futures exchange-traded fund (ETF), with analysts suggesting it could hit the market as soon as October 2. VanEck unveiled two TV commercials under the theme “Enter the Ether” on September 28, teasing the imminent launch of its Ethereum Strategy ETF , tagged with the ticker EFUT . The commercials were released concurrently with a press statement from VanEck , announcing that EFUT would be listed on the Chicago Board Options Exchange and managed by Greg Krezner, VanEck ’s Head of Active Trading. Eric Balchunas and James Seyffart, Bloomberg ETF analysts, speculate that the TV ads indicate Ethereum futures ETFs might launch sooner than expected. Seyffart believes that VanEck’s new ETF could debut as early as Monday despite a document from September 29 stating that it would only ta...